Summarizing: http://ryanhoover.me/post/72663537463/how-we-got-our-first-2-000-users-doing-things-that
MVP - ProductHunt began as a mailing list using Linkydink.
Private Beta - Email link to supporters and product influencers for feedback on wireframes and get them excited.
Quiet Beta - Iron out bugs and keep getting feedback with high interaction
Public Launch - PandoDaily, and FastCompany articles came out and ProductHunt emailed all early adopters with two specific asks:
Post a Product - have a healthy level of activity when upon launch
Share the Article - To maximize exposure, we asked early adopters - many who have a large following and influence - to share the article. To make it even easier, we provided a “click to tweet” link that opened Twitter with a pre-created message.
The Manual Slow Growth - Found influencers and good contributors to community via Rapportive and Intercom.io and reached out to them personally to open lines for future feedback, referrals to product people and funding.
No comments:
Post a Comment